Branding Guidelines

Branding guidelines will ensure our brand is used and communicated with consistency and quality.

Mission

Wilmington Christian Academy, as a ministry of Grace Baptist Church, exists to assist parents in teaching students to glorify Jesus Christ in the pursuit of spiritual, academic, physical, and social excellence.

Style

The style of our brand has been carefully designed to reflect our personality, mission and values. Implementing these elements consistently is not only professional, but will reinforce the foundational principles on which the brand was created to portray. Observing the primary W logo mark, one can see the brand style is intended to be CLEAN, SHARP, STRONG, GEOMETRIC with subtle curves, and PATRIOTIC. While there are several ways to implement these principles, please refer to the documentation below for best practices.

Table of Contents

Logos 

Logo Usage

Bad Logo Usage Examples

 Typography

Print Fonts

 Colors

The colors in our Brand were carefully chosen to compliment and contrast one another. Color accuracy can be difficult as printers, screens, and products all have differences. The 4 color descriptors below should help achieve better accuracy. Pantone spot color (PMS) is an industry standard way of identifying color. CMYK is a 4 color method used in printing. RGB is a 3 color method used for digital applications and screen. The Hex value is a color system commonly found in web applications.

 Branding Elements

Several branding assets have been supplied to help anyone using the brand to have a more consistent style. Quality design balances these elements and is typically more subtle than bold. Many times this means lowering the transparency of a design layer or overlaying a color on top. Unity is best achieved when only one design asset is used at a time in a specific design.

 Templates

We have also supplied several templates that already include our brand. While we have done our best to make these files accessible, some templates are only editable using professional design software such as the adobe suite, affinity designer, or other vector editing programs. Alternatively, if you cannot use the template files, you can request a design using the button below.

 Learning Resources & Tools

There are several online tools and resources for creating engaging and beautiful content. Let us know if we need to add anything to the following section.